eCommerce Solutions

A PricewaterhouseCoopers (PWC) online shopping report (published July 2011) says there has been a 13 per cent increase in the amount spent online last year, and predicts it will rise to $21.7 billion by 2015. This report also estimates just under half of these purchases are made overseas.

Because of this, more and more Australian businesses are taking their offerings online. There are a number of key reasons for this: 

• The world is your showroom
• The cost of doing business
• Always online, always open
• Know your customer

the world is your showroom

Visibility of your products to potential customers is an important component of selling just about anything. Being online puts this visibility global, costing exponentially less than the standard “brick and mortar” approach of physical stores.

the cost of doing business

Consider the cost and effort of maintaining an effective eCommerce website compared with the ongoing expense of having multiple physical stores or offices. Taking into account wages, furniture, equipment, utilities etc, a physical presence adds up quickly.

Even the most expensive of eCommerce solutions pale in comparison. We believe that an effective and successful online store is more than just shipping and stock control, and will still require a lot of hard work to be successful. However, doing this online is much less expensive, with a much woder reach.

always online, always open

Being online means that your virtual doors are always open. You can trade with people 24/7/365 no matter where they are. Time difference issues go away, and your potential customers in the UK, US or anywhere in the world can access your products at any time of the day.

customer data

An oft-overlooked aspect of doing business online is the added benefit of knowing more about your customer. Because you need to ship them their products, and they will often need to validate their credit card information by providing additional information, you gain an insight to your customers that isn’t possible in a physical store.

You can directly interact with these customers after they’ve purchased. For example, you know what they’ve purchased in the past, how often they purchase and the average price of what they’re buying. This gives you much better information to direct target your customers, and allows you to engage with them to bring them back.

mammoth & ecommerce

We have extensive experience providing rock-solid eCommerce solutions, and have implemented eCommerce across a number of our projects. Our BigPond Music offering was audited by KPMG and passed without change, so we understand the legal and commercial requirements of your online operations.