Search Engine Optimisation

There are many web companies and even specialists services surrounding the apparently arcane art of Search Engine Optimisation, or SEO.

Increasing your Google rankings is a valuable online tool, particularly for those organisations that have a wide audience. However, there is no silver bullet. Google is such an effective and valuable search engine, utilised more than any other, because they understand content.

Google use over 100 different criteria to rank your site, and you can attempt to game the system by spending more and more time addressing every one of hundreds of factors. At Mammoth Media, we take a different approach.

We structure and design your website to ensure that when people are searching for your particular content, we give Google every chance to find it.

We find the greatest and most effective websites, are the ones with great content, engage with their visitors and provide what they say they will. This all sounds very simple, but should be considered an ongoing investment of your time to ensure that your online presence doesn’t stagnate on the web.

In our opinion, there are more effective strategies to getting noticed online than just increasing your Google ranking. Effective and active use of social media, search engine advertising such as Google AdWords and numerous other online marketing tools like affiliate marketing are a much better use of our and your time than scouring your content to ensure your using the right combination of words to move you up a spot on the Google rankings.

If we do our job, and work with you to ensure your website is active, has relevant and valuable content, Google will do their job and help your visitors find you.