"The internet offers incredible opportunities to interact with your audience – customers and potential customers – on many different levels. Online, “engagement” means making contact on a truly one-to-one basis - starting the dialog, creating lasting relationships, encouraging conversions." - Sitecore
We are a certified Sitecore Technology Partner. Why? Becase we think it is the one of the best enterprise WCMS solutions available today. In fact, we like it so much we went to the effort of creating our own website using Sitecore!
Sitecore started just like every other WCMS, focussing on effective and flexible content editing and management, and it does this better than most. However, what excites us about Sitecore is what they call the Customer Engagement Platform (CEP).
"The key to the success of any organization is knowing what works and what doesn’t to improve your bottom line. With your web, email, social, mobile and other channels operating in siloes, how can you measure them against each other and implement cohesive marketing strategies?
Sitecore’s Customer Engagement Platform provides an elegant, integrated solution that connects channels, engagement automation, and engagement analytics, with external tools and databases.
All of this is combined with a powerful .NET based WCMS the Customer Engagement Platform offers:
- Microsoft Office-like editing capabilities and an intuitive interface that users of all skill levels will love
- In-depth analytics that measure campaign success, site traffic and visitor behavior down to the individual level
- Engagement automation to communicate with customers across all channels and maximize efficiency of moving prospects through the sales funnel
- Profile and persona scoring to design a personalized user experience that will have visitors coming back for more"